Category Archives: Market Research

7 Rules for Improving Innovation: #7 Customer Input

Posted on June 8, 2011 by John Gabrick

To fuel the innovation engine, companies need to pay extremely close attention to their customers. Continue reading →

Posted in Customer Satisfaction, Customer-centric innovation, Market Research, Marketing, New Product development, Open Innovation | Tagged , , , | Leave a comment

What are Your Innovation Metrics?

Posted on August 4, 2010 by John Gabrick

You can’t improve upon what you’re not even measuring. What are the “go-to” numbers on your innovation dashboard? Continue reading →

Posted in Business Innovation, Business Metrics, Customer Satisfaction, Innovation Dashboard, Innovation Metrics, Innovation Reporting, Market Research, Open Innovation | Tagged , , , , , , , , , | Leave a comment

Building Your Own Market for Innovative Products

Posted on February 24, 2010 by John Gabrick

Customers don’t come running for products they don’t know they need yet. Continue reading →

Posted in Breakthrough Innovation, Broadcast Search, Building Markets, Business Challenge, Business Innovation, Knowledge Sharing, Market Research, Open Innovation | Tagged , , , , , , , , | 1 Comment